Sometimes, the most meaningful things come together effortlessly, as if they were meant to be. That’s exactly how "ELI" became the heart of Aurelia Flow.
When naming the brand, Aurelia was chosen first. It embodied elegance, fluidity, and timeless movement—everything we envisioned for our activewear. But something unexpected happened. A small detail, almost hidden in plain sight, revealed itself: "ELI" was right there, within "Aurelia." The very same letters that begin the name of our founder, Elizaveta.
It was more than a coincidence. It was a sign.
Without realizing it, the brand name already carried a piece of its creator’s identity—a reminder that every element of Aurelia Flow was born from something deeply personal, intentional, and full of meaning. That’s why the "ELI" logo now stands proudly on every piece of clothing. It’s a symbol of authenticity, of creation, and of a journey where fashion meets self-expression.
"ELI" is more than a name—it’s a tribute to confidence, individuality, and the seamless connection between the brand and the women who wear it. Because just like our founder’s story, every woman has a story of her own. And we’re here to be part of it.
